Product Packaging

The project behind this packaging design was to create your own Australian made supermarket brand that represented the look and feel of Australian culture, while catching the eyes of consumers. The concept behind my idea was to create an abstract pattern that uses the colour palette of Australian landscape, like the blues and pinks of the sky and the greens and yellows of the bush. The name 'loKal' fits the abstract nature of the design and fits the idea of being locally sourced and Australian made.